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Why Curriculum Is Important

Curriculum may not be at the top of your list when selecting an external training provider. Perhaps you’re focused on price or the qualifications of the instructor. Regardless, it would do you some good to take a moment to consider instructional design.

Curriculum represents the training provider’s understanding of the topic. They may reference a standard, but their curriculum is distinct. As well as learning objectives, instructional design should include lessons learned.

Lessons learned are institutional memories of success and failure. They go beyond any one individual’s expertise. When you hire an organization that develops its own curriculum, you benefit from their experience, which is more likely to deliver results.

Standards are by definition generic. Compliance with a standard won’t necessarily distinguish you from your competitors. Instructional design allows you to align the standard with your specific business goals.

Ideally, you would have the capacity to develop your own curriculum. It would guide your decisions on instruction and assessments. Unfortunately, most small businesses don’t have the capacity to develop their own learning and development program.

Without your own training curriculum, always be sure to ask external training providers for theirs. You can then judge whether they can meet your needs. From there, customizing the curriculum to meet your specific goals should be straightforward.

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